ERIN CASEY

Portfolio & Experience

SECCO WINE CLUB

Copywriting, Creative Direction, content creation, graphic design, web design

  • Led my team in a full rebrand to target a younger demographic of health-conscious consumers
  • Defined a unique brand voice to completely differentiate the wine company from competitors
  • Designed weekly email campaign strategy, design, and copywriting to drive engagement and sales

HAKALIFE NUTRITION

Copywriting, Creative Direction

  • Directed 35-page brand guide that defined the parameters of logo and color usage, photography, and brand voice
  • Designed campaign pages targeted to specific demographics
  • Redesigned and wrote copywriting for a new homepage that clearly communicated how the product could benefit the customer
  • Redesigned bottle packaging to stand-out on store shelves

FOLKLORIOUS

Copywriting, Graphic design, Creative Direction

  • Led the founders in launching their first email newsletter to drive traffic to their physical storefront
  • Crafted digital visuals that echoed the artisanal goods that could be found in the store
  • Drove foot traffic and online sales through A/B tests and an email promotion campaign

CLEVERMADE x SECCO WINE

Brand Partnership, Copywriting, Design, Creative Direction, email marketing

  • Successfully executed brand partnership through email and social media to boost sales
  • Executed the copywriting & design for the campaign

THE YONI EMPIRE

Web Design, Brand Direction, Copywriting

Elena Rossi has a long-standing brand as a coach and sex educator and was ready to build her own web presence and launch her first digital product. Together, I led her in defining a brand and website that not only resonated with who she was at this moment, but where she intended to go with her brand in the years to come.

It was important to her that her online space felt calming, comforting, and experiential. So, we mastered that while also revamping the way she structured her offers

WICK & MORTAR AGENCY

BRAND VOICE & COPYWRITING

  • Interviewed the brand’s founder and team to extract a deeper understanding of the vision and ‘why’
  • Transformed the intangible ‘big ideas’ of founders into resonant messaging
  • Crafted full sets of brand copy that were unique to each brand despite being in the same vertical
  • Collaborated with the design team to craft a timeless brand identity

JORDAN D’NELLE | COACH

Copywriting, Creative Direction, Web Design

  • Design strong call-to-action’s to drive email opt-ins and sales
  • Defined a strong brand identity and dedicated CTA color to intentionally connect with her clients
  • Designed a unique hero graphic to display Jordan’s two different angles of expertise – a health professional and sex educator

OSKA WELLNESS

Copywriting, Creative Direction

  • Defined enhanced brand content for OSKA’s Amazon product listing
  • Wrote SEO-optimized copywriting to drive sales
  • Designed infographics to clearly communicate the science and benefits of the product

PRO COMPRESSION

Copywriting, Creative Direction

  • Wrote SEO-optimized copywriting for brand’s product listings on Amazon
  • Designed graphics that clearly communicated complex features
  • Crafted potent brand and product messaging
  • Improved the customer buying experience by clearly defining the differences between each product through copywriting

BOHN FAMILY FARMS

Copywriting, Creative Direction

  • Directed a full web redesign to empower a small family farm to sell directly to customers
  • Wrote powerful copywriting that infused the family’s personality with their online presence
  • Guided the family in understanding their brand and story in a deeper way so we could infuse that into the copywriting